MKT 350 - ADVERTISING MANAGEMENT

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

This course is designed to provide a comprehensive introduction to the integrated marketing communication (IMC) field with an emphasis on advertising. Fundamental principles and concepts of persuasive marketing communication are mainly examined as (1) an element in our social system; (2) a business system; (3) an art and communication form; and (4) a science. Areas of concentration include IMC in customer relationship marketing, consumer behavior, IMC research and planning, the campaign development process, advertising agencies, creative strategies, basic media choices, target audience analysis, and the legal and ethical aspects of advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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