COMM 470 - Media Management and Sales

Institution:

Indiana University of Pennsylvania-Main Campus

Subject:

Communications Media

Description:

Explores two essential functions of contemporary media: management of media organizations and content, and providing economic viability to media outlets through the selling of commercial time and space to clients. Investigates the fundamental theories and principles of managing media organizations as well as sales strategies including the use of audience ratings and analytics. Examines the process of researching media organizations and developing strategies to sell media content to clients.

Credits:

3.00

Credit Hours:

Prerequisites:

( COMM 150 or CM 150 or CM 200 )

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iup.edu

Phone Number:

(724) 357-2100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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