MKTG 437 - Services Marketing

Institution:

Indiana University of Pennsylvania-Main Campus

Subject:

Marketing

Description:

Focuses on current theories and applications of marketing techniques in the fast-growing area of services in the business, government, and nonprofit sectors. Emphasizes characteristics of services and their marketing implications and formulation and implementation of marketing strategies for service firms.

Credits:

3.00

Credit Hours:

Prerequisites:

( MKTG 320 or MK 320 )

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iup.edu

Phone Number:

(724) 357-2100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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