MKTG 435 - Profession Selling&Sales Mgmt

Institution:

Indiana University of Pennsylvania-Main Campus

Subject:

Marketing

Description:

Introduces the role and nature of modern personal selling in marketing. Theory and practice of personal selling process, sales planning, delivering sales presentations, and relationship marketing are emphasized. Basics of managing sales force including territory management, recruiting, training, and compensating sales force are also covered.

Credits:

3.00

Credit Hours:

Prerequisites:

( MKTG 320 or MK 320 )

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iup.edu

Phone Number:

(724) 357-2100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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