MKTG 434 - Bus Logistics:Tech Analy/Applc

Institution:

Indiana University of Pennsylvania-Main Campus

Subject:

Marketing

Description:

Implements a technical and analytical approach for designing and executing the logistics functions within business supply chains. Analyzes and evaluates the key logistical domains of order processing, inventory functions, warehousing, transportation, distribution, and customer service elements using quantitative methods and management science techniques. Applies a systems perspective for optimization of logistical parameters toward industrial marketing and operations efficiencies in the varied dynamics of transactional fulfillment.

Credits:

3.00

Credit Hours:

Prerequisites:

( MKTG 320 or MK 320 ) and ( MGMT 330 or MG 330 )

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iup.edu

Phone Number:

(724) 357-2100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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