MKTG 321 - Consumer Behavior

Institution:

Indiana University of Pennsylvania-Main Campus

Subject:

Marketing

Description:

A survey of noteworthy contributions of behavioral science and research on consumer purchasing and decision-making process, with particular attention to formal and informal influence patterns.

Credits:

3.00

Credit Hours:

Prerequisites:

( MKTG 320 or MK 320 ) and ( PSYC 101 or PC 101 )

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iup.edu

Phone Number:

(724) 357-2100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.