MKTG 235 - Digital Media Marketing

Institution:

Harrisburg Area Community College-Harrisburg

Subject:

Marketing

Description:

Examines the process of developing, implementing, and evaluating strategies to successfully market products and services using digital marketing tools. The course covers the similarities and differences between the digital economy and traditional marketing practices, as well as industry- specific terminology. Students learn how to integrate digital media into marketing and business processes. Topics also include customer relationship development and retention marketing, email marketing campaigns, website usability, search engine optimization, social media, and mobile marketing. Prerequisite: Eligibility for enrollment into ENGL 003, 007, or 057 as identified by the College Testing and Placement Program.

Credits:

3.00

Credit Hours:

Prerequisites:

ENGL 002 or ENGL 003 or ENGL 007 or ENGL 057 or ESL 070 or ENGL 101 or ENGL 101H or ENGL 102 or ENGL 102H or ENGL 104 or ENGL 106

Corequisites:

ENGL 003, ENGL 057, ENGL 101, ENGL 101H, ENGL 102, ENGL 102H, ENGL 104, ENGL 106

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hacc.edu

Phone Number:

(717) 780-2300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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