BUS 220 - Principles of Marketing

Institution:

Reading Area Community College

Subject:

Business

Description:

This course is a study of the distributive phase of economics including the marketing concept, the marketing mix, marketing research, and consumer behavior.

Credits:

3.00

Credit Hours:

Prerequisites:

BUS 100 and COM 121

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

A Grade of D or Higher is Required for all Listed Prerequisite Courses.

Additional Information:

Historical Version(s):

Institution Website:

www.racc.edu

Phone Number:

(610) 372-4721

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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