MKT 251 - Consumer Behavior

Institution:

Westmoreland County Community College

Subject:

Marketing

Description:

This course is a comprehensive attempt to understand why people buy things and to appreciat how products, services and consumption activities contribute to the broader social world we experience. Progressive ideas on e-commerce and globalization are presented. Cross-cultural examples are discussed within a framework of marketing theory and strategy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westmoreland.edu

Phone Number:

(724) 925-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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