MKT 254 - Advertising And Promotion

Institution:

Westmoreland County Community College

Subject:

Marketing

Description:

Studies the basic facets of advertising including its planning, creation and implementation. Course emphasis is on the development of advertising strategies to meet the challenges of marketing situations. Students investigate the process of budget planning, the practical application of market research to the creation of advertising campaigns, media planning, and the coordination of media advertising and promotional techniques as part of the overall marketing strategy of a business enterprise.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westmoreland.edu

Phone Number:

(724) 925-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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