MKT 370 - Services Marketing

Institution:

Shippensburg University of Pennsylvania

Subject:

Marketing

Description:

Examines marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, retailing, tourism, sports, arts and consulting. Conceptual understanding of services and the analytical tools used in solving services marketing problems are discussed. If prerequisite courses are not met departmental approval is required.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.

Additional Information:

Historical Version(s):

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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