COMM 231 - Principles of Integrated Marketing Communication & Public Relations

Institution:

Slippery Rock University of Pennsylvania

Subject:

Communications

Description:

This course seeks to introduce students to the principles of integrated marketing communication and public relations. Students will examine the strategy and tactics through which professional communicators seek to engage audiences to establish and maintain relationships between a brand/organization and its publics. In doing so, the course addresses audience analysis, audience behavior, brand messaging, strategic planning, data analysis & metrics, message strategies & tactics, digital and social media, ethics and regulation. Assignments engage students in analysis relevant to professional practice.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sru.edu

Phone Number:

(724) 738-9000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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