BUAD 231 - Principles of Marketing

Institution:

Millersville University of Pennsylvania

Subject:

Business Administration

Description:

Explores the role of marketing in the free enterprise system. Defines marketing and its relationship to society. Reviews the controllable elements of the marketing mix: product, place, promotion, and price. Explains marketing concepts and terminology. Applies terminology and concepts to real world problems. Covers basic analytic skills needed to solve marketing problems.

Credits:

3.00

Credit Hours:

Prerequisites:

C- or better in ECON 101 and 102.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Offered in fall, spring.

Additional Information:

Historical Version(s):

Institution Website:

www.millersville.edu

Phone Number:

(717) 872-3024

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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